"How often can you post to your site?" is an extremely popular question, to which there is no right or wrong answer. Twice a month? Twice weekly? Twice a day? Just one time a day?
You'll find a lot of different blog posts promoting different scheduling for blogs. A lot of them recommend posting a few times per week, maximum. Here's my undertake the issue - the two blog posting schedules that matter, and to what kinds of blogs they're applicable.Understanding Posting Schedules
First of all, you need understand that there is absolutely no right/wrong answer because of this question, as I've already stated. Different timings may or might not work for various kinds of blogs.
The following advice isn't something that I really believe works for each blog, but it's what works for most (after my research).
How User Engagement & Blog Posting Are Related
First of all, it's a myth that readers will be annoyed if you update your site daily. It's just a myth, with no real evidence to back it up. One of my all-time favorite blogs sends me an e-mail each day or every two days.
I love it. It gives me more information than a month of Sundays of autoresponder messages from any blog.
Having said that, users also don't mind if you post only once weekly. Truth be told, readers are only seeking to see how they can benefit from your site - that's just about the only reason why they're there and why they registered to your e-mail list (unless they're friends or family.
Alright - let's get right down to the posting schedules.
Daily/Multiple Times EACH DAY
Oooh! I feel I'll provoke quite a bit of controversy with this one, aren't I?
But yes - I really believe that posting multiple times each day can be good for blogs. If for reasons uknown you're not open to post multiple times each day, then you should strive to post at least once a day. For nearly 95% of people scanning this post, that's what you ought to be doing.
You should definitely post this often if you run among the following blogs, or take part in one of the following business strategies.
Informational/Tips Blogs
Take this blog for instance - it deals mainly with blogging, Online marketing, and SEO tips. Put simply, it provides valuable information to those who read this website regularly.
To be branded as an authority in your niche, your site needs to have just as much helpful, quality content onto it. If which means posting 3-5 times a day, go ahead.
Most blogs online (including yours) will fall into this category.
Personal Blogs
Let's face it - personal blogs usually don't get much traffic. The prior rule about readers coming solely for personal benefit once more applies here.
There's little benefit a reader can gain from your personal blog unless you're A.) Hilarious or B.) A fantastic writer who is able to hold people spellbound.
Chances are, you are not either. But let's just guess that you decide to go on and start a personal blog regardless. You ought to be posting once each day.
For most personal blogs, I wouldn't recommend more often than once each day (because hey - people prefer to have a while to take into account themselves, and not just you).
However, once per day is usually necessary, if you would like any sort of traffic. This is due to that individuals who do follow and read your blog regularly obviously think you're an excellent writer or funny. And, they want their daily dose of fantastic funny (but again, don't overdose).
https://blogging.org about any of it, there are certain benefits you get from posting daily that you won't get in the event that you post less often.
Search Engine Optimization
Although this cannot be outright proven, it's becoming clearer that Google favors blogs that post content frequently throughout the day.
When you publish a fresh post, Google is automatically notified. Eventually, their spiders are certain to get to crawling your pages and ranking them.
If they're notified quite often, that means you blog often. If you blog often, which means that your blog is active and regularly providing content to your readers.
All things said, this can't be proven, but it's a general trend I see after conducting research in the SERP's.
Alexa Ranking
Although posting 10 times a day mean that you'll automatically be promoted to the most notable 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, in comparison to blogs that post less frequently with exactly the same quality standards.
Case Studies
I recently came across a forum thread where an Affiliate marketer laid down his technique to go from $0-$200/day in AdSense earnings in two months flat.
What he basically did was outsource cheap content writing jobs to freelance writers. He hired plenty of 'em, posting on his blog 30-40 times. Every. Single. Day.
The effect? He's sitting pretty with $200/day in AdSense earnings. In 8 weeks, flat. And that's only one of his internet sites.
Let's take another example. A good friend of mine, for whom I recently guest posted, includes a prestigious Alexa rank of 44K, amassing a complete of 14,000 page views each day.
He posts a minimum of three times each day. And it's taken him a measly 2 yrs to be at where he could be right now.
That's pretty good, if you ask me.
ALTERNATIVELY...
However, this rule doesn't apply to all sorts of blogs. Actually, posting multiple times each day, as well as once daily, will be disastrous to certain blogs.
Business Blogs
By business blogs, I mean blogs that participate in already established, offline companies - Wal-Mart, for instance. These types of blogs shouldn't - I repeat, should not post more than twice weekly (and really, once a week is all you have to be doing).
Why?
Simply because those forms of blogs aren't designed to be updated regularly. More often than not, they're simply about discounts, or business news.
They have no need for SEO (unless it's a local service people actually seek out online). Essentially, it's only a front that says "we're online too".
ARE YOU EXPERIENCING Something Worthwhile TO STATE?
You have something worthwhile to say? Something that will actually help/inspire/motivate people? Can you?
You don't?
Then don't say anything.
Simple as that. If you are not sure about whether or not you need to blog everyday, then blog if you have something to say.
However, make an effort to maintain some type of consistency. In the event that you get sudden post inspirations, then go ahead and write the blog posts, but don't publish them - yet.